Advice Line with Jim Koch of Boston Beer Company (August 2024)

Hey everyone, just want to let you know that this week our team is taking a much needed break. So we chose one of our favorite episodes from the archives. Here it is, and I hope you enjoy it. Hello, and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show, who will attempt with me to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. And we'll put all this info in the podcast description.

Alright. Let's get to it. My guest today is Jim Cook, founder of Boston Beer Company, the American brewery best known for Samuel Adams beer. Welcome to the show, welcome back to the show I should say. It's always a pleasure having a beer with you.

Uh always always a pleasure. If I enjoy myself here, I'm not sure. Perfect. Jim, if I had a drinking buddy, you would be my num my top choice. You're probably a lot of people's top choice to be a drinking buddy. So thank you for for being here. And yes, please. Let's and let's uh let's all enjoy a uh Sam Adams beer. Um, Jim, you were uh just to remind our listeners, you were first on the show back in 2017, um, to tell the story of how you created the Boston Beer Company and Sam Adams Beer and It's

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