Lead Gen vs. Closing: Which One’s Broken? | Ep 878

But there's probably a hundred things that I want to improve about it. But every time I want to go improve one of those things for others drop and it's not worth the cost of change. And so most of us just don't factor in the guaranteed 20% decrease for the potential. But then after it is all said and done, it's five. Was that worth it?

No. My name is Ricky. We have a bar cocktail mix that we sell to B2B. Country clubs, resorts. part of Ben Potts who was on the cash guest.

Yeah, we do 3.5 last year in revenue and our biggest thing that's stopping us was uh my father, he was the main salesman that he had a position. He's doing this full time as well as trying to focus on whether we should try to grow the business awareness just because a lot of people don't know about it unless they know us or referrals or just try to just get more cash. Can you explain a little bit more about the product? Yeah, so a pina colada, strawberry dairy, margarita, stuff like that, it's mainly it's a frozen product. Something frozen lasts two years once you thawed, it lasts a week.

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