Advice Line with Isaac Larian of MGA Entertainment

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. And we'll put all this info in the podcast description.

Alright. Let's get to it. Joining me today is Isaac Larion, founder and CEO of MGA Entertainment, the toy company behind Bratzdolls and LOL Surprise. Isaac, welcome back to the show. Thank you, guy. Thanks for having me again. It's great to have you back on. So we first had you on in 2024, and you told us the amazing story. About how you moved from Iran to the US when you were just 17 years old. You s had a couple hundred bucks, you spoke almost no English, and then you would go on to build one of the largest privately owned toy companies in the world. It is an amazing story, and if you guys haven't heard this one, uh you've got to check it out. We'll put a link to it.

in the podcast description. Um Before we bring in on our callers today, I wanna ask you a couple of questions. First and foremost, I wanna talk to you about something that I know is top of mind for you because you've been all over the the media talking about it, and that's tariffs. Obviously a lot of what you do is imported. You make dolls, toys for kids And

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