The Quitting Expert: Sunk Costs Are Keeping You TRAPPED, Quit Before AI Comes! | Seth Godin

How do I know when to quit something? It's okay. You can quit things. Hang on a minute. When I went to the gym this morning there was the Michael Jordan quote. If you quit once, it becomes a habit. Never quit. He's wrong. And it's very clear that he's wrong. And I've failed more times than most people are listening to this. And the simple secret for the power of quitting is the dip. And the dip describes something in the world that no one talks about. And so one of the things I try to do is help people understand it because my whole career is about how can I help people do better. Find why they're stuck and realize what's holding them back. Because problems are opportunity. And I believe all problems can be solved. But what we're wrestling now with is people are afraid, people are lonely, people are disconnected. They're victims of all sorts of media and commercial systems. And we've been indoctrinated to not notice it.

Focusing on people who feel stuck right now. So there's this philosophy which is the key to figuring out our stuckness. The donkey is trapped. Halfway. Between the water and the cow. The donkey is thirsty and hungry. But he's unwilling to move away from either of the things he wants, so he starves to death and he dies of thirst. And all of us do this, and we do it with one simple word. But I want to run the marathon, but I don't want to get tired. I wanna have a job that fulfills me, but I also like this car and this house. And so I can give you tools that can help you overcome resistance. And also I can give you the mechanics to become the person your future self thank you for. And then this skill of overcoming shame or embarrassment might be one of the most important skills in the modern world today. How do I get better at dealing with that? So let me try to make it really simple. The floor is yours. So

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