Advice Line with Susan Griffin-Black of EO Products

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you like help with. Alright, let's get to it. Joining me this week is Susan Griffin Black, founder of the personal care brand EO Products. Susan, welcome back to the show. Thank you so much for having me. So good to see you guy. It is great to see you were uh first on the show back in twenty nineteen. Uh you came on to tell us the origin story of EO products and how you grew it from a ten gallon pot.

in a garage into a major natural personal care brand. And we will put a link to that episode, of course, as we always do, in the show notes. You should go check it out. It's really specially if you're interested not just in skincare products, but in learning how to take a brand from basically a farmer's market to a massive national brand. This is the story that you gotta listen to. Um Susan, I know that that, you know, today you are you're focused on on leading EO products and and continuing to grow the brand. Um can you kind of tell us a little bit about what you know we left off in twenty nineteen. We've of course kept in touch. You've kept in touch with our team, but for people who don't really know what's going on with EO, tell us a little bit about where you guys are today.

Well when we spoke in twenty nineteen You know, we had a Pretty clear growth plan and strategy and then Surprise.

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