Advice Line with Troy Carter of Atom Factory

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com.

And we'll put all this info in the podcast description. All right. Let's get to it. Joining me today is Troy Carter, founder of Atom Factory, which managed stars like Lady Gaga and John Legend. Troy, welcome back to the show. It's great to have you on. Thank you for having me. Love being here. We love having you. You were um first on the show. Troy was first on the show back in twenty eighteen.

He told us about how he went from West Philadelphia to the heights of the music business in LA. It's an amazing story. In LA, uh he discovered uh and started managing the rapper Eve, uh, but then it all came crashing down. Um she left Troy as a client, his house was foreclosed on his car was repossessed. And at the lowest point, Troy You were introduced to a then unknown singer-songwriter called Lady Gaga, and of course you helped build her brand and her career, and it's it's just an amazing story. And if you guys have not heard that episode with Troy Carter. We'll put a link to it in the podcast description. It is so Awesome. It's just amazing. Anyway

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