How I Built Resilience: Ajay Prakash and James Joun of Rinse

Hello, everyone, and welcome to How I Built This Resilience Edition. On these episodes, we're talking with entrepreneurs and other business leaders about how they're thinking creatively during such a disruptive time. And today we're going to hear from the co-founders of Rince, Ajay Prash and James June. Rince is a laundry and dry cleaning service that picks up, cleans, and delivers clothes right to their customers' doorsteps. Rince was founded in 2013 when Ajay wanted to start a business. So he approached his college friend James, who'd worked at his parents' dry cleaning shop as a kid. This year, Rince has seen a drop in dry cleaning orders, but their laundry service has stayed steady, and they've been able to avoid layoffs so far. I spoke with the Jay and James from their office, where they're practicing social distancing in order to keep their essential business running. Explain what what is what is rinse? How does it work?

Yeah, I mean rinse in its simplest form is is pick up and delivery of dry cleaning and laundry. We started in uh two thousand thirteen to give you a little bit of the background, at the time I was uh looking to start a company and I was excited about a couple of trends. One was the idea of bringing technology to old school industries. And then James actually came to me with the idea of doing something in dry cleaning. You guys are college friends, right? Yeah, exactly. I'm I've known a Jay for twenty years and you know, my background was more in healthcare, but my first job in life was helping out my parents in the dry cleaner store. So they they put me to work when I was young. uh my uncles and aunts are also in the in the industry and so

For as long as I can remember during family gatherings We would talk shop, we would talk dry cleaning, you know, all the time. More recently the discussion is really uh focused on Why is business so slow?

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