ECKO UNLTD and COMPLEX: Marc Ecko

Hey, really quick before we start the show, we have an announcement about a really exciting new thing we're launching. A newsletter. And like our show, the newsletter is designed to be interesting, informative, inspiring, and most importantly, Fun. It's 100% free, and to sign up, just visit gyros.com. That's G-U-Y-R-A-Z-N. dot com Hey, just a quick heads up. There are a couple of bad words in this episode. Nothing that you haven't heard before, but just be mindful if you're listening to the show around kids, just so you know.

And uh hope you enjoy it. Uh when I wrote a business plan. I wanted to be a lifestyle brand. And I write up this story of educating, change, deal and overcome. Educating change to heal and overcome. That's what Echo stood for. Mm-hmm.

I mean it's very earnest, right? Well I'm I'm painfully earnest, and there will be people listening to this totally vomiting on the earnestness. But fuck'em. Cause that's real. That's what it was. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. I'm Guy Roz, and on the show today, how Mark Echo's love of hip hop and graffiti gave him an iconic edge as a strear designer.

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