Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings

Hello and welcome to how I built this lab. I'm Guy Raz. So back in two thousand eight, Tina Roth Eisenberg got tired of working alone at her home office. Tina's a graphic designer by training. And she knew a bunch of other designers who felt the same way. So that year she rented an old office in Brooklyn and turned it into a co working space. and she invited a bunch of friends to join her.

Now what happened next as she remembers it? Was magical. Conversations flowed, ideas were germinated, collaborations forged, the ideas exchanged over lunchtime conversations actually inspired multiple business ideas for Tina, including Tatly, a temporary tattoo company, and To-Do, a simplified to-do list website. These conversations were everything Tina had hoped for. And so she started inviting other people to the co-working space to join in. Those meetups morphed into something Tina called Creative Mornings. Fast forward to today and Creative Mornings now has more than 200 chapters around the world that host free monthly meetups and talks.

Tina was born in Switzerland, where she studied graphic design. And not long after she graduated from college, she decided to move to New York City. When I graduated at twenty five from graphic design school, I saved enough money. I was like, I am going. I have enough money for three months. I'm gonna try to find an internship. And I got on a flight. Alright, so you get to New York. Um you're in the early twenties. Mm you get uh I think you get an internship in the city.

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