$100M Offers Audiobook Part 6

Hey guys, welcome to $100 Million Dollar Offers, the audiobook special edition with the game podcast. Today we're going over two chapters, bonuses and guarantees. Bonuses are the thing that you give on top of the thing you're already selling to get more people to want to buy it at the same price. And this is the best thing to do that I've ever had when someone says, hey, can I have a discount? Instead of offering a discount, add more value.

And that's where bonuses come in. Guarantees are the single greatest way to overcome the number one obstacle in sales, which is risk. And so if you have an intelligently structured, original guarantee, you can unbelievably increase your sales. It's staggering when you do it right. And I know for many of you, this, these next two chapters may be the ones that really take you over the edge and really change things for you.

So I hope you enjoy. Chapter 13 Enhancing the Offer Bonuses It's all gravy, baby. Play on an old English saying. I have to give special thanks to Jason Flatland for my renewed appreciation for bonuses. They are so powerful that they earned an entire chapter.

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