Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!

Stormzy. The minute he left that studio, I rang everyone and said, this guy is a superstar. But then three years ago, I've never told you one of his story, three years ago. I was raised in an environment where not many people ever amounted to anything. It's not our fault, it's society's fault. Fuck society.

So it was tough we were living in a shed. My son had just been born, I couldn't afford nappies, and we had no toilet. That was the sacrifice that I had to make. in order for me to become the person I need to become. Fire in the booth. Branding has always been so integral for me. The Fire in the Booth brand became a monster within the culture. There's not many people like me that understand culture and understand business in the same way I do. AU vodka is a great reflection of that. We outsold Grey Goose twice over. Three times as many bottles of Sorop. Turn over eighteen million pounds this year. You too. No.

How much do you think this is valued at now? 800 million. Jesus Christ. We actually have Bible. So Do's and don'ts. Everyone wants to know what's in that Bible. Oh. What kind of things are in there. I mean it goes from Uh

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