An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

early days it's very important to just go back to the basics. You're s build the skeleton before you put on the makeup. So the first question I would ask is Do you have a website? Is it fast? Do the search engine know that it exists?

Okay, great. The next step would be can people find it? If they can't find it, you need to write content to make sure that people find it. The next Only after all of those questions are answered should you then consider Do I have money? Can I put it behind some paid ads to make sure people come to my website?

You know, you can't run a successful paid ads program if you have a website that's loading in four plus seconds. So really going back to the basics and starting from a good experience at the core and then expanding step by step from there.

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