Advice Line with Jane Wurwand of Dermalogica (December 2024)

Hey everyone, it's Guy here. So this week on the How I Built This Advice line, we're bringing you an episode from the archives, and in this episode, I take calls with Jane Whirlwind. She's the co-founder of the global skin care brand, Dermalogica, and Jane gives amazing advice to three early stage entrepreneurs. And talks about the importance of customer education for building a trusted brand. This episode first aired in December of 2024. It's a great one. I hope you enjoy it. Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you.

And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free. at gyroz.com and we'll put all this info in the podcast description. Alright. Let's get to it.

Joining me this week is Jane Worwin. She's the co-founder of the pioneering skincare brand Dermalogica. Jane, welcome back to how I built this. Thank you so much, Guy. It's such a pleasure to be back here. I was one of your first and I'm thrilled to be on this. Way back in twenty sixteen and um and for those of you who haven't heard that story, Uh we will include a link in the episode description. It's an amazing story. It essentially

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