Building a world-class sales org | Jason Lemkin (SaaStr)

Here's the mistake that ninety nine percent of founders and sales reps make. We're not really selling in B to B. We're solving problems. Our job as sales reps in SaaS is to not sell a used car, okay? We are selling a Tesla model three performance.

It has competition. I might not need it this week, okay? But it's pretty darn good. Let me help you get you into that model three performance today. And I've even got a special discount for the end of this month. And let me just help you. And I've spent four calls answering all your questions and I've explained to you. all the things and why the supercharging network is better than the regular one that doesn't really work at the charger near your house. And I've gone on Google and I've seen there's no charging network near your house. There's only superchargers. I I I I kinda gotcha, don't I? And that's the job of Sass and sales because we're not selling commodities.

Today my guest is Jason Lemkin. Jason created and runs Saster, the world's largest community for SaaS and B2B founders. He also runs two of the biggest town conferences every year. One in the Bay Area, which attracts over 15,000 people, and one in Europe, with over 3,000 SaaS executives, founders, and entrepreneurs. Before Sastor, Jason was the CEO and co-founder of EchoSign, which he grew to over 100 million ARR, and then sold to Adobe, where he ended up as a vice president of their web services business. If you follow Jason on Twitter or LinkedIn,

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