#313: Joe Preston, President & CEO, New Balance – Focus on what you can control

Friends, hello and welcome to another episode of How Leaders Lead with David Novak. Today, we've got Joe Preston on the show. He's a president and CEO of New Balance, and under his tenure, She's helped transform New Balance into the brand once known for dad sneaks and one of the hottest premium brand in the world, with ambassadors like Coco Golf. Josh Allen and Shohei Otani. Joe's done it all without abandoning the independence, craftsmanship, and culture that's made New Balance distinctive.

From the very beginning. Enjoy this conversation with David and Joe, and I will see you at the end of the episode for the debrief. You know, after more than thirty years in the company, I I gotta know, how many pairs of new balance shoes do you have in your closet? Well, I I don't know if I can say that without a lawyer present, particularly since I just moved into a new house with my wife the other day. And and editing as we move stuff into the new house was part of it, but um

Dozens and dozens and dozens and dozens, I would say it's accurate. Okay, well now I'm gonna ask you an even tougher question. This has got this may be in the thousands, but how many pairs of new balance shoes do you think you've tried on? Thousands. Thousands. Yeah. I mean I I don't even know how to pick a number there, but it it it is definitely At least four digits, maybe maybe five. Well, my running shoe, athletic shoe that I I use right now is this new balance uh nine ninety uh

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