15. Back End. The Value Grid. | $100M Lost Chapters Audiobook

Back end, the value grid. The business owner who makes his customer more valuable to his business than to that of his competition wins. This is my rephrasing of Dan Kennedy's quote, Hugh can spend the most to acquire a customer wins. Lost chapter, author note. This chapter felt too conceptual.

I like it a lot. It's how I actually think about increasing LTV. which is so important for getting customers. But alas, I didn't think people needed to understand it, so I cut it from the one hundred million dollar offers book. Winter of twenty nineteen.

Wait, so you sell twice as many people as I do every month, but you make fifty six times more profit than me. Yeah, seems like it. Holy cow. So I just need to focus on making more per customer. I don't need to get more clients at all.

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