The Top 1% Do These Things Different Than You | Ep 845

The top 1% of business owners aren't smarter than you. They do things differently. And that's what I'm explaining in this video. I'm Alex Remozi, I own acquisition.com. It's a portfolio of companies that generate hundreds of millions of dollars per year in revenue.

And so I've seen a lot of different patterns across businesses that we both invested and scaled in or some that we turned down. If you feel stuck, it's because what got you from 0 to 100,000 or $100,000 to a million or a million to 10 million or 10 million to 30 million isn't going to be the thing that gets you the next level. And you're probably working on something that was once very important but is no longer. So to make this real, I'm gonna give you three examples of my own business experience of what I thought the business I was in versus the one I was actually in. So in the very beginning, I was into fitness.

I got into it thinking that my life was gonna be about what workouts we're gonna be and how it was gonna structure the weights and the intensity. And then as soon as I actually got into the business, I realized that the biggest issue is most people don't even show up to the gym. All of my attention was like, oh my God, I have to get people first in the door and how do I get them to stay? And how do I run this profitably when I've got rent, I've got trainers, I've got equipment that breaks. And all of a sudden I was like, oh my God, I thought I was gonna be in the scientific fitness business when in reality I was in the sales and marketing business.

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