Stop Using Industry Standards If You Want to Win | Ep 948

I want to show you how I became number one in different fields, industries, and even broke a world record and how you can apply the same process to winning or getting whatever it is that you want. My name is Alf Shamuzzi. I own a portfolio of companies at acquisition.com that joinates $250 million per year in aggregate revenue. I did a book launch about 12 weeks ago that did $106 million in a weekend and broke the Guinness World record for the fastest selling nonfiction book of all time.

And so there's my kind of proof behind that. So in this video, I'm going to explain a core shift in my understanding of getting what I wanted and specifically in business. So I talk to business owners for a living every single day, like literally every week, and I have for, you know, decade plus. And one of the things that drives me absolutely nuts is the idea of industry standards. So you've probably heard this, people like, oh, this is industry standard, that's industry standard.

And I'll tell you a real conversation that might shift this for you. So there was a company that I recently met with that was about a $500 million company. So I have a billion dollar company, right? And, you know, they were efficient, but it was an old school model. And so a big money business.

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