1144: Getting More of What You Want through the Art of Persuasion with Joshua Bandoch

So instead of asking, what do you think about this product, what do you think about giving me a promotion, whatever it is, ask somebody how they feel about something. And this generates a radically different answer. Sir, because when you say think, ah, okay, you have to pause, bring, do this thing, feeling it just comes out. That's Joshua Bandock. He spent over a decade researching the secrets of persuasion, which he's used to craft and communicate policies on issues such as poverty and social mobility to politically diverse audiences.

He's also distilled his research and findings into his newest book, How to Get What You Want, Mastering the Art and Science of Persuasion. So you'll learn one, the major misconceptions hurting your persuasiveness, two, the six moral tastes to appeal to for more persuasiveness, and three, how to get your stories to really resonate with people. And if you want a quick summary write-up of the actionable wisdom that Joshua shares, I recommend you sign up for the free gold nugget email newsletter found at awesomeatyourjob.com. I'm Pete McKaidis.

This is how to be awesome at your job. And now here's Josh. Josh, welcome. Pete, it is a pleasure to be here. Thank you so much.

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