Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

Uh really compelled by and I talked to my team a lot about this, about this And you've mentioned it twice now, this the importance of details. From your your thirty years of uh Nike. How did you make sure teams cared about the detail?

Is it just continually reminding them? Is there something else we can do to make sure that our teams And the people we work with and ourselves even, are really valuing The smallest of details. Yeah, I do th I do believe in F

Publishing. Whether it's you want to call it an ethos, a manifesto. Um a set of principles. Where you clearly articulate What your

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