S'well: Sarah Kauss

Hey, really quick before we start this brand new episode of How I Built This, I want to remind you about a new video series that we've just launched. It's sort of a how I built this online, a live conversation with me and a different founder to talk about how they're handling the crisis, how it's affecting their business, and also how they're working to build resiliency and think creatively about ways to navigate through it. This Wednesday, April eighth at twelve noon eastern, I'll be talking with David Neelman, the founder of JetBlue and Azul Airways, about his industry and his ideas on how to move forward. And then on Friday, April 10th at twelve noon Eastern, I'll have Tristan Walker on. He's the founder of Walker and Company It's a company that makes personal care products like the Bevel Razor, so we're gonna catch up with him. You can join us live and please bring your questions. Those conversations all happen at facebook.com slash How I built this. You do not need a Facebook account to watch it, so just go to Facebook.com slash how I built this. Again, that's this Wednesday, April eighth, with David Neileman at twelve noon Eastern, and then Friday April tenth.

With Tristan Walker also at twelve noon eastern. Find those conversations live at facebook dot com slash how I built this, bring your questions, and I hope to see you there. You went to a trade show and you literally saw a table with knockoffs of your bottles there. Is is that right? Yeah, so not only were there

swell bottles at this trade show. But the swell bottles had won an award and had a ribbon on a display case at the trade show. Was it the same logo with the S apostrophe well? Yeah, it was the same logo and it had the trademark symbol on the side of it. It was what what was your first reaction like I almost passed out. It's how I built this.

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