How to Monetize an Audience Without Selling Out | Ep 972

In the last 12 months, my social media hit a grand total of 3 billion impressions and brought in 4.5 million new subscribers. And with that, I managed to break the world record for the fastest selling nonfiction book of all time, serving just over $105 million in sales in a weekend. And here are my top lessons that I've learned when it comes to building a personal rank. Enjoy. I mean, we have this saying which is like butts and seats.

If you just make a bunch of like meme content, right? Some of you guys are chasing views when what I think you want is you want to have prospects who are more likely to comply with a future request. And so we need to change our behavior to maximize the likelihood that occurs. And so in in looking at this thing, this is why I'm I'm telling you, like showing my cards, I'm going to be doing more live streams. And I think it's also, and this is me like outside of SPCL, but I think like meta themes overall, I think that the internet will always move towards truth.

And so I think the A-listers, everything's super curated, everything's super polished, it's photoshopped, it's scripted. And as you move closer this way, it's raw err. Like you have a three-hour podcast, like if they're not scripted, right? Or most of them aren't, right?

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