Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

There is sometimes a recommendation or an instinct to just like ship things super, super quickly and get them out there. And I'm not saying don't move fast. Obviously you need to move fast in the early days, but like Make sure someone rereads your email so that it sounds good. invest in having like a decent photo or a decent illustration. If you have sample content, this is actually a big one. Sample content for your productivity app as an example.

Take the time to not have it be like Jane Doe twelve times in the name list. Have it be references to your industry so that people are like, Oh hey. That's a joke about Steve Jobs. I'm a designer. This person is thinking about me. It's small stuff. But it tells that person like

The people who worked on this were thinking about me as a customer. They built it with me in mind. And that means that it is more likely that this is gonna fit my needs than something generic. And that builds up both the brand trust that we've talked about, but also through the personality of the company and makes people want to root for you. And frankly, when you are small. You need everyone for you.

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