Throwback: This Isn't Fun But it Will Make You So Much Money | Ep 706

What I'm going to talk about in this podcast is not fun, but it's going to make you a lot of money. And it's probably the number one reason that you are not doubling down on the biggest strategic advantage most small businesses have. And I'm going to explain why so many of you are leaving massive amounts of money on the table right now and not using your single largest competitive advantage. And these lessons have come hard-earned from years in business. I've

founded and exited nine businesses, my last one at 46.2 million bucks. Our current portfolio is over $200 million a year. And I make these videos so that you can make money. I remember when I was in weight loss, I would have a lady who would walk in and uh and she would say something like, hey, uh, I don't want to lose too much weight. Right?

Or I'd have a guy, and this is probably the more common one, they'd say, Well, I don't want to get, I don't want to look like you. Like, and I'm like, don't worry, you never will. But the point is, is they would look at me and say, I don't want to get bulky like you. You have too much muscle. I don't think that looks good.

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