15 Brutal Truths I Know at 36 That I Wish I Knew at 20 | Ep 912

No matter what your goal is, you will suffer to achieve it. So pick a goal that's big enough it's worth suffering for. Just a few months ago, I wrote the world record of the fastest-selling nonfiction book in history and generated over $105 million in book sales within 72 hours. And I've distilled everything I've learned from that experience and a decade of building businesses into only lessons that truly matter for achieving big ass goals. Starting with number one, poor people suffer.

Rich people suffer. Single people suffer, married people suffer, entrepreneurs suffer, employees suffer. Suffering is a fixed cost of life. So pick a life, pick a goal worth suffering for. Your business will be painful when it's shrinking, it will be painful when it's plateauing, it will be painful

when it's growing. And so the biggest alpha that we can generate as entrepreneurs or as human beings is picking destinations that we believe are meaningful enough for us to get through the hard times. Right. I think it was Viktor Franck who said, a man who has a big enough why can bear almost any how, right? And so the idea is that the how we know it's fixed, it will suck.

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