ICYMI... HIBT Lab! Blogilates: Cassey Ho

Hey really quick before we start the show, this week we are revisiting one of our very first How I Built This Lab interviews. It's with Cassie Ho of Blogalades. If you haven't heard it, you will absolutely love it. It's a story of how Cassie came out of nowhere to build this incredible YouTube fitness empire. Here it is. Enjoy. Hello and welcome to How I Built This Lab. I'm Guy Raz. Today we're talking about the creator economy with Cassie Ho. The personality behind the fitness YouTube channel Blagalades.

Cassie's channel has more than six million subscribers and her videos have been viewed more than a billion times. But her fitness videos, most of which are free are just a part of a larger business she's built. Today, Cassie runs multiple businesses, including an apparel brand, several product lines, and a Pilates certification platform. And the amazing thing is that Cassie sort of fell into her life as a fitness and fashion entrepreneur somewhat accidentally.

It started with a basic exercise video she uploaded to YouTube back in 2009 for her Pilates students. But somehow Word got out, and lots more people started to watch the video. First thousands of people, then tens of thousands, and they kept asking Cassie for more. More Pilates videos.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.