How I Built Resilience: Jeremy Zimmer of United Talent Agency

Hey everyone, and welcome to How I Built This Resilience Edition. On these episodes, we're talking with entrepreneurs and other business leaders about how they're thinking creatively during such a disruptive time. And today, we're going to hear from Jeremy Zimmer, CEO and co-founder of United Talent Agency. It's one of the biggest agencies in Hollywood representing thousands of producers, actors, musicians, and so many others. And naturally, UTA and the entertainment industry was hugely affected starting this past March, when many productions and live performances came to a screeching halt. Jeremy's been in the business for more than forty years, and even though he's never seen anything like this, He's optimistic about his company and the future of the industry.

Take us back to March. When did you realize that That this was gonna have a huge impact on on your business? Well I I you know, I don't know that in March I under I could understand or grasp the full impact that it was gonna have, but I I certainly remember, you know, it was uh I was supposed to go to a a Laker game. And I was sort of debating should I go, should I not go? And then the news came out about Rudy Gobert and then suddenly the game was canceled. And boom.

And that was the first sign of wow, they cancel basketball games like that seems Really. A big thing. The season was canceled shortly thereafter, and then boom, it was It was hard to comprehend in the beginning.

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