The Marketing Genius Behind Nike: Greg Hoffman

I was told that the KKK was gonna get me. And that's frightening. when you're a child. Chief Marketing Officer to Vice President of Global Brand an almost three decade career at Nike. That's right, yeah. You know, Nike was really the only brand that was putting people of color in their communication. That showed me you could make a living doing what you love.

Why is the Air Force One shoe an example of Nike not chasing cool? It wasn't created to make a statement in culture. It was created to make a statement on the court. And the fact that Moses Malone won on the court in the Air Force One. That's cool. Your authenticity is your cultural currency. The minute your audience can no longer see your original pursuit, they partner with someone else. April twenty twenty one. Significant month for you in your life? I got a DM through twenty three and me and that opened up meeting My birth families.

The last thing you'd wanna be is reject it. And it was just uh So without further ado. I'm Steven Butlett. And this is the Dira CEO USA edition.

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