Advice Line with Sarah Kauss of S'well

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show, who will attempt with me to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free. at gyroz.com and we'll put all this info in the podcast description. Alright, let's get to it.

My guest today is Sarah Kaush. She's the founder and former CEO of Swell, as in the famous Swell Bottles. Sarah, welcome to the show. Thanks for having me, guy. I'm thrilled to be here. It's so great to have you back. Uh we first had you on the show, well th the last time, the only time was it was in uh April of twenty twenty. It was right at the beginning of the pandemic. And it was just kind of a nutty time. I remember you were in your sitting in like your living room or your house and

Everybody's freaking out. Yes. And at that time still remember Guy, at that time I thought, Wow, this pandemic thing has been going on a few weeks. It feels like forever. Um, I had no idea it was gonna change our lives really for Decades to come. So for those of you who haven't heard the story of Swell, um Sarah started it in two thousand nine, basically after getting the idea on a hike that you were you had a thermos and you took a swig and it was warm water and you thought why can't bottles

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