Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

I often say to Find your audience's cultural erogenous zones. So what it means is People have things that they either care about or don't.

And you're not gonna change that. So It's a huge lift to try to change someone's world view or their passions. It's a light lift, but To take the thing you want to talk about.

And just Shape it. Into To fit into their worldview or their passions.

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