#289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention
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Hello everyone and welcome to another episode of How Leaders Lead with David Novak. Today on the show we have Kurt Kane. He's the CEO of True Green, which is the largest lawn care company in the United States. And after years of driving growth as CMO of Wendy's, Kurt saw the opportunity to grow True Green by leaning into long-term customer satisfaction and retention. In this episode, you'll learn how to see your customers and their feedback in a whole new light.
and reveal just how important it is to fall in love with customer retention if you want to grow your business. Enjoy this conversation and I'll see you at the debrief. You know, Kurt, I was literally just at the Biltmore estate in North Carolina. And I found myself wondering what runs through your mind when you walk those grounds knowing that True Green is the team responsible for keeping it. looking world class.
And believe me, it is world class. And one of the things that we're really proud of is when, you know, people that have amazing estates like that or professional venues or anything along those lines, um, you know, choose True Green to take care of their property. So it's one that we're really proud of. Takes a lot of work to get it right, but we think that the results really show just how much we care about it. So yeah, really fortunate to partner with them.
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