9. Know The Levers | $100M Lost Chapters Audiobook
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Know the levers. Lost chapter, author's note. The next three chapters are very in-depth math examples. I actually wrote them as part of an internal document that made it into $100 billion money models, then eventually got removed. But money math is the language of business.
This deeper understanding will take you to the next level if you want to go there. The three levers of acquisition are cost to acquire customer, CAC, lifetime gross profit, LTGP, and payback period PPD. Knowing how to calculate and improve them is how you accomplish customer finest acquisition. We'll dive into each in more depth below.
As stated, this is more advanced so I ended up cutting it, but if you enjoy this stuff, you'll probably make a lot of money.
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