How I Built Resilience: Daniela Corrente of Reel

Hey everyone and welcome to How I Built This Resilience Edition from NPR. On these episodes, we're hearing from entrepreneurs and business leaders about how they've been building resilience into their businesses during this very challenging year. And today we're gonna hear from Daniela Corrente, CEO and co-founder of Real. It's a digital platform that makes saving money easier and helps people make big purchases like furniture or electronics or clothing. Without taking on credit card debt. Think about this. As a society, we've always been told that shopping is fine. Right.

When you're in stress. You shot. When you wanna have fun, you jump. Savings it's scary. Right, savings it's for people that have a lot of money. We haven't been

to see the potential of our own cash flows. People are driven by emotion, right? You and I, we all like to believe that we're rational beings, but when it comes to numbers, a lot of the decisions that we make come from an emotional place, and that's really where where we all came to that. We're using that behavioral knowledge to bring an experience of saving. That's relatable for people.

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