676: Jesse Cole (Owner, Savannah Bananas) - The Beauty of Obsession, Building a Fans First World, Walt Disney, Mr. Beast, Radical Transparency (Opening the Books), Do the Opposite of Normal, Turning a $6M Mistake Into a Moment, and Creating Banana World
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Welcome to the Learning Leader Show. I am your host, Ryan Hawke. Thank you so much for being here. Go to LearningLeader.com for show notes of this and all podcast episodes. Go to learningleader.com.
Now on to tonight's featured Leader Jesse Cole is the owner of the Savannah Bananas. He went from $1.8 million in debt sleeping on an air mattress and has now built a business that is worth more than a billion dollars. I flew down to Savannah, spent half a day with Jesse watching practice, and he gave me a personal tour of their entire operation.
It was an incredible day. I was exhausted by the end of it because Jesse has so much energy. It's obvious that he loves it. During our conversation we discussed why Jesse sacrificed six million dollars in revenue after a system error. and what that decision compounded into.
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