How to Build a Brand in the Age of AI | Ep 976

21,393,122 followers across all platforms for Leila, Sharon, and me and the ACQ brands. And I want to break down how to build a personal brand in 2026, both leveraging AI, but more importantly, in spite of AI, and how you can actually prove yourself as somebody that people will want to listen to. And so I think the big thing that has to be understood in AI is that AI will not equally disrupt all creators. And so creators actually sit on this continuum. You have low risk and then you have high risk.

So how can you have a high risk creator or a low risk creator? Well, it depends on what is being asked of the consumer. So for example, if you consume a meme or you consume a stand-up comedy clip, the risk that you have is just the time that you're putting into consuming the clip and the product. of that creator is the clip itself. It's self-contained, meaning when you consume it, if you laugh, the value is already delivered.

You have a complete cycle. And so these fall into the category of entertainers. And so entertainers, and I define entertainment as one thing, which is the objective of the content is to be consumed. So if you think about a perfect retention curve, if 100% of people watch 100% of a video, you would have a video that would go ultra, ultra viral, right? But there's nothing after that.

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