E20: Deliciously Ella - Blogging Saved My Life

Uh Ella tells her fascinating story about how a debilitating illness during university and a subsequent mental health battle led to her creating a blog in 2012 that not only launched her career, but potentially saved her life. Since then, she's launched some record breaking books, products into supermarkets, and shops across the UK. She's built an amazing personal brand and opened up several delis across London. I can't wait to share her story with you. She gives some incredible advice which has honestly changed my perspective forever. Ladies and gentlemen, this is delicious Liala.

Thank you so much for joining me. My pleasure. My team are all tremendously big fans of you. We've been a big food community. So the the the girls and guys in the office have been insisting that I sit down with you for some time now. So super supporting. And I know how busy you are, because you've got a book coming out soon. Writing a book or Yeah, I'm finishing a book at the moment, but yeah, we've got uh about a hundred projects going on at the moment, so it's a bit manic, but it's good.'Cause um I always want to avoid asking the same sort of interview questions you're probably used to. Okay. And your story is out there. Yeah and um It's a tremendous story at that, how you've managed to build this tremendously big brand around yourself. But that's become much more than yourself. I wanna give you a little bit of a challenge, and this is the challenge that I give virtually all of the guests that I speak to. I wanna give you thirty seconds to try and explain your life story. And this is some something that someone once did to me, and I found it really, really hard. But it was useful in hindsight because it helped me just hit the key milestones and things that are

in my mind in retrospect really important. Okay. So are you up for it? Oh yeah. Okay, I've got my timer here. Okay. So three, two, one. Yeah. Okay, I think the backstory's not super interesting. One of four kids and I was always the unambitious one, the one that no one ever really saw doing many things. I always really played up to that. And then I got very, very unwell when I was at university. My university time was brilliant, it was all about having fun and I was never kinda pushing myself. I had no I know people say, What were you gonna do? I had no idea. I don't know if anyone would have even employed me.

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