UPPAbaby: Bob and Lauren Monahan

We were in an old shoe factory. We had a Elevator that was a cargo elevator. No air conditioning. And the way we did furniture there, when you're done with the piece of furniture you put it in the lobby.

And then when you wanted a piece of furniture, you just went and got it and put it in your desk. So we didn't buy any furniture. So We had somebody in customer service. Sitting at a second grader desk. From MPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

Guy Roz and on the show today How Lauren and Bob Monahan Found a sweet spot for selling their high-end Uppa-Baby strollers by capturing two key markets. E list celebrities? Everyday dads.

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