Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. And you can also send us a voice memo at hibt at id.wondery.com and make sure to tell us how to reach you. And also, don't forget to sign up for my newsletter. It's full of insights and ideas from some of the world's greatest entrepreneurs. You can sign up for free at guyroz.com or on Substack. And we'll put all of this info in the podcast description. Alright.

Let's get to it. Joining me today is Mei Shu, founder of Chesapeake Bay Candle and Bloom. May, welcome back to the show. Thank you, guys. So good to be back. It's great having you. So you were first on the show way back in twenty seventeen. You told us about how you came from China to the US after being trained as a diplomat, and then you wound up starting a a candle company, Chesapeake. Handle and and you actually sold that company.

For seventy five million dollars to to uh new brands, which also owns Yankee Candle. It's an amazing story. If you guys haven't heard it, uh we will put a link to it in the podcast description. Super inspiring story. Um, since then May you've written a book, you started a boutique that sold products from women founders, um and now your latest Home Goodventure is another Candle brand called

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