$100M Offers Audiobook part 7

Hey guys, welcome back to the last episode of $100 million offers. We're covering three chapters today. Naming, execution, and closing credits. Naming is going to be the biggest heater here. It is a dark horse.

It is one of the things that's useful for if you're a local business, if you're an e-commerce store, if you're a software company, if you sell services or anything in between. If you sell stuff to people, naming it the right way will get the right people to buy it, the wrong people not to buy it, and ultimately make you way more money. Enjoy. Chapter 14. Enhancing the Offer Naming Implicit egotism effect.

We are generally drawn to the things and people that most resemble us. Magic headline formula. Like the tree that falls in the forest that no one hears, having a grand slam offer will not make you money if no one finds out about it. The goal must be that upon hearing about your offer, your ideal prospects are interested enough to take action. Naming it properly is an integral part of this process.

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