Advice Line: What’s Your Value?

Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And this week we have a special episode. It's a bit of a mashup, three callers and four former guests. All of these conversations touch on a challenge virtually every founder faces. What's my value proposition and what's the best way to communicate it? By the way, if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with.

Alright, let's get to it. Our first return guest today is Miguel McKelvey, co-founder of WeWork. Miguel has actually come on the show twice before to tell the story of WeWork. First, in 2017, Miguel told us about how the co-working company rose to become one of the most highly valued startups in the world. And then in 2022, he reflected on WeWork's now infamous implosion, and if you want to hear the whole story, we'll link to both episodes in the podcast description. Anyway, here on the advice line, Miguel and I talked a collar through different approaches to introducing a disruptive new product. Miguel, all right, let's bring our first caller, you ready?

All right, I'm ready. Hello, caller. Um, welcome to the advice line you're on with Miguel McKelvey. Tell us your name, uh where you're calling from and just a little bit about your business. Hi, Guy and Miguel. I'm Megan Downey, calling in from Shelburn, Vermont, and I'm the founder of Sheiky Wrap. Sheiky Wrap is changing gift giving for good with beautiful, reusable, zero waste gift wrap and bags made from sustainable fabrics. Awesome. Welcome to the show, Megan. Um, so She Wrap is a reusable wrap for gifts. Yep. I love that. I was just in Japan over the Christmas break and

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