e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

Okay, so five dollar f ninety nine cents whatever flat rate and You're gonna sell it through the website. Again, it's complicated and but the other question I have is How are you gonna handle the logistics? I mean you have it sitting in a warehouse. But

Who's gonna package this stuff up and send it out? So honestly, we didn't even think about logistics. We were just Following Glamour magazine's lead. They wanted us to make a website so we could get in the magazine. We didn't think we were gonna get an order.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. Guy Raz and on the show today. Joey Sham started a dollar cosmetics brand that turned into a billion dollar business.

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