Advice Line with Ben Goodwin of Olipop

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Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tell us about your business and the issues or questions that you'd like help with. Alright, let's get to it. Joining me this week is Ben Goodwin, co-founder of the prebiotic soda brand Ollie Pop. Ben, it's great to have you back on the show. Guy, absolutely a thrill to be back with you again.

So Ben, you were first on the show uh not that long ago, twenty twenty four, um when you told the story of Olipop, of course, and you spent years developing a a completely different soda brand. that you then have to walk away from with very little in return. Um, but you eventually after much struggle rebounded from that experience and created Olipop, a brand that is I I it's I it's so hard it's amazing is now valued at at over two billion dollars, maybe more. That was the last I saw, which was last year. Um it is such a great story. And as always, for those of you who have not heard that episode, we will put a link to it in the show notes. So please do Listen to Ben's episode if you haven't heard it, uh, The Story of Olipop. It is so good. Um, Ben, before we get to today's callers, just a couple of questions for you. Um, you guys just launched a kind of a rebrand, right? Like a a refresh packaging and a national ad campaign. Tell me tell me about the thinking behind that.

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