Merge Records: Laura Ballance and Mac McCaughan

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Her dad worked for Budweiser. And They had made these bass guitars. That were Budweiser themed. Yes, it did. It was like you know, it looked like a can of Budweiser. Um I have no memory of that. That's hilarious. And then somehow it turned into Mac teaching me how to play bass. And I think that was all a ploy.'Cause I did have a boyfriend at the time.

He wasn't teaching you how to play bass, apparently. And PR? It's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. Guy Raz, and on the show today, how two indie rockers launched a record label named it after a roadside.

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