Advice Line with Lyndon Cormack of Herschel Supply Co.

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wonder.

And make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. And we'll put all this info in the podcast description. Alright. Let's get to it. Joining me this week is Lyndon Kormac, co-founder of the Vancouver-based apparel brand Herschel Supply Company. Lyndon, welcome back to the show. Thanks for having me, Guy. Happy to be here. It's great to have you back. You were first on how I built this in October of twenty twenty three. You told the story of building Herschel.

into a multi million dollar apparel brand. If you guys haven't heard that episode Go check it out. It's so good. We'll put a link to it in the episode description. But basically if you don't know Herschel, they make really stylish travel gear and and things like backpacks and um you know, I think a lot of people listening will recognize them because they have this kind of retro feel. And in that episode, Lyndon, you talked about how you how you and your brother started it in two thousand nine you and Jamie and although both of you had worked in retail neither of you actually had any experience in manufacturing, so you kinda had to

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