#247: Sharon Price John, CEO of Build-A-Bear – Meaning is your brand’s superpower

Building a brand that lasts is not that much different from building a company that lasts. It's understanding the underlying promise. And it needs to be something bigger than the utility of the brand or the idea. There's lots of teddy bear companies. But for us to kind of hold and evoke this kind this emotion, that's because we stand for something.

And it's to add a little more heart to life. In in human terms, it's How does the brand make you feel? Some brands sell products, but your favorite ones and the most successful ones are selling something else entirely. Welcome to How Leaders Lead.

I'm David Novak and every week I have conversations with the very best leaders in the world. to help you become the best leader that you can be. Today I'm talking with Sharon Pricejohn, the CEO of Build Abear. Now Build Abear made a name for itself as a mall based retailer for kids, but as Maul struggled, so did Bildebear. Then Sharon took over.

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