How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Being able to identify the various micro and macro loops, how they're all connected. being able to document them in a qualitative model to communicate a shared understanding of how you grow. It's really powerful. Augmenting that then with You know, the quantitative side of things that helps sh Guide quarter to quarter focus.

And ensure you can be intentional about where you're investing, that becomes a big enabler. You know, you're never gonna have a shortage of ideas in a high performing growth team. So knowing where to focus amidst that kind of sea of ideas is a really important role of the strategy. Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. I interview world class product leaders and growth experts to learn from their hard won experiences

Building and scaling today's most successful companies. Today my guest is Ben Williams. That is a BPF product that sneak. which is likely one of the biggest and most interesting companies that you've never heard of. Sneak makes it easy for developers to catch security issues in their code, and there's a lot to learn from how Sneak got started. It started through product led growth, evolved into product-led sales, was very community driven, and was also laser focused on developers, which has become one of the most lucrative markets to go after.

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