'Hamnet' novelist Maggie O'Farrell maps her Irish roots in 'Land'

When you're shopping online, you and another person could be buying the exact same item and you'll pay more because of who you are, where you are, and your purchase history. Pricing has gone high tech. What we're seeing is big tech sort of reinventing the ripoff. The new realities of surveillance pricing and tips to avoid it. That's this week on the Life Kit podcast from NPR.

Listen in the NPR app or wherever you get your podcasts. This is Fresh Air. I'm Terry Gross. Our guest is author Maggie O'Farrell. She's best known for her 2020 novel, Hamnet.

It was adapted into a movie last year, and Jessie Buckley won an Oscar for her performance as Anya Shakespeare, William Shakespeare's wife. O'Farrell co-wrote the film's screenplay with its director, Chloe Zhao. Maggie O'Farrell spoke to Fresh Air's executive producer Sam Brugger about her new novel, Land. Here's Sam. Hamlet is a fictionalized version of the story of William Shakespeare and his wife Agnes Hathaway.

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