Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez

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Unless we're telling somebody to go dive with great white sharks, in which case they might get eaten, let's like nobody's going to die from trying to start a business or buy a business and it not working out. You're going to learn, you're going to go through difficulty, it might be really hard, you might fail. But you probably won't stand at your grave at the end of the day and say, thank God I took no risk. I stayed in a job I hated, and I never actually went and started. That's Cody Sanchez, founder and CEO of finance and media company Contrarian Thinking.

With stock market valuations high and the job market tight, Cody argues in her new book, Own or Be Owned, that taking control of your financial future right now requires investing in yourself. Her impassioned plea for Building or buying your own small business includes hardcore data about what turns risk into opportunity. And her advice translates even if you do work for someone else, decrying what she calls cowboying in business as a key pitfall. So let's get to it.

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