Part 6: Downsell Offers | $100M Money Models Audiobook

Section 4, downsell offers. What to offer when they say no? In the last section, we used upsell offers to get people to buy more stuff. If we did a good job, we've turned a profit too. Another step forward or beyond.

Awesome. But what if they say no? We downsell them. Downselling tweaks the original offer to find the highest value solution for the customer's budget. So any offer you make after someone says no is a downsell.

I downsell in two ways. I change how much they pay or what they get. For how they pay, I balance how much they pay now with how much they pay over time. For what they get, I change quantity, quality, or offer something different. First, we cover my rules of downselling.

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