Seventh Generation: Alan Newman and Jeffrey Hollender

Hey, it's Guy here. And really quick before we start this episode, there are a few bad words that you will hear that we did not bleep out. So if you're listening with kids, just Be mindful. We were working with a tissue paper manufacturer out in Wisconsin that made all the paper products. They thought we were crazy, by the way, because Іно, виверні. unbleached, a hundred percent recycled fiber bathroom tissue, which was the scratchy

Stuff that you found in a gas station. And we insisted that it said made with one hundred percent recycled paper. It had always been made with one hundred percent recycled, but they hid that in all the promoted all the material. Oh, because consumers didn't want that? No. Why would consumers want recyc Toilet paper made of recycled paper? They thought we were absolutely out of our mind. From NPR is how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raz and on the show today, how two men Probably had no business going into business together. went into business together and built seventh generation. A pioneer in eco friendly cleaning products. Back in September of twenty twenty, we received an email from a listener named Chiara.

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